New Orleans Roast to Launch in Central Market
Monday, November 20, 2023 at 11:57pm UTC

New Orleans Roast to Launch in Central Market

Premium, small-batch roasted coffee coming to Texas grocery store chain for the first time this fall

New Orleans Roast to Launch in Central MarketNew Orleans, LA ( New Orleans Roast is hitting the shelves at Central Market stores, meaning flavorful coffee that fills the soul will only be a grocery trip away beginning November.

Roasted in small batches steps away from the French Quarter and led by PJ’s Coffee Roastmaster Felton Jones, eight coffee products will be available at the gourmet grocery store chain: Southern Pecan, Bourbon Pecan Pie, Bananas Foster, Bride’s Cake, Crème Brûlée, Chocolate Beignet, Medium Roast and Dark Roast & Chicory.

“Central Market is happy to partner with New Orleans Roast to offer our customers a taste of unique New Orleans-style coffees,” said Eric Bielsky, Central Market business development manager for bulk foods, chocolate, tea and coffee.

Owned by H-E-B Grocery Company, Central Market has 10 locations in Texas.

To learn more about New Orleans Roast and its assortment of coffee, tea and chicory, along with delivery options for homes and businesses, visit

About New Orleans Roast

Since 2008, New Orleans Roast has been roasting coffee just steps from the French Quarter, in the city’s historic Faubourg Marigny district, and sharing its unique flavors with coffee lovers across the country. Owned by New Orleans natives and brothers Paul, Steven and Scott Ballard, New Orleans Roast is part of Ballard Brands, which also operates PJ’s Coffee. It offers a wide variety of coffee, tea and chicory drink options in bags and single-serve cups and is served in more than 1,000 locations across 40 states including restaurants, convenience stores, hotels, offices and more. For more information, visit or follow New Orleans Roast on Facebook or Instagram.

Tiffany Martinez

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