NEW YORK, March 6, 2025 /PRNewswire/ -- Hairitage by Mindy, the beloved haircare brand founded by Mindy McKnight, is unveiling a lineup of innovative new products exclusively at Walmart. Hairitage's new launches are inspired by direct feedback from its loyal community, alongside a fresh, modernized packaging rebrand – the new products will be the first to debut in the updated packaging at Walmart this March. These latest additions reflect Hairitage's commitment to delivering high-performance, inclusive haircare solutions based on real consumer needs.

Hairitage has listened closely to its community, and these six new products directly address some of the most frequent consumer requests – from oil control and frizz protection to creating the perfect pair for existing best-selling Hairitage shampoos and conditioners.

"Since launching Hairitage, my goal has always been to create high-quality, affordable products that work for all hair types and textures," says Mindy McKnight, Founder of Hairitage. "Our community is at the heart of everything we do, and many of these products were created in direct response to what our consumers have been asking for. We are thrilled to introduce these new innovations at Walmart and continue providing the solutions consumers have been looking for."

New Launches:

• So Over You Oil Control Shampoo: Deeply cleanses hair, helping eliminate buildup and excess oil while maintaining scalp pH balance. Leaves hair and scalp feeling purified and restored. Ideal for those struggling with oily scalps and greasy roots. Recommended for Straight, Wavy, Curly & Coily Hair (1A-4C)
   
• So Over You Oil Control Conditioner: Lightly moisturizes and detangles hair without weighing down. Helps leave hair and scalp conditioned, purified and pH-balanced. Ideal for those struggling with oily scalps and greasy roots. Recommended for Straight, Wavy, Curly & Coily Hair (1A-4C)
   
• Outta My Hair Gentle Daily Conditioner: Nourishes and helps detangle hair without weighing it down. Helps leave hair more manageable and moisturized. Perfect for everyday use. Ideal for those who want a simple cleanse & condition to maintain hair's overall health. Recommended for Straight, Wavy, Curly & Coily Hair (1A-4C)
   
• SOS Deep Moisture + Restore Shampoo: Cleanses hair of buildup without stripping. Leaves hair feeling soft and deeply moisturized. Ideal for those with dry hair seeking rich moisture & hydration. Recommended for Wavy, Curly & Coily Hair (2B-4C) and thick hair
   
• Mane Event Anti-Frizz + Humidity Spray: Helps fight frizz for up to 24 hours while protecting from UV rays and heat styling up to 450°F. Leaves hair looking smooth and sleek.
   
• Working Overtime Dry Shampoo Powder: Refreshes hair and soaks up excess oil while adding volume and texture. Leaves hair feeling refreshed between washes.

Alongside these consumer-driven innovations, Hairitage is unveiling a rebranded packaging design that modernizes the brand's aesthetic while maintaining its signature brand promise. The new look enhances shelf appeal and makes it even easier for consumers to navigate the full product lineup and find their perfect haircare match.

"We're incredibly excited to unveil these new products and our updated packaging, which reflect the values of our brand – inclusivity, quality, and a deep connection with our community," said Piyush Jain, Chief Executive Officer, Maesa. "By listening closely to our Hairitage customers, we've created products that truly meet their needs, and we're thrilled to offer them exclusively at Walmart starting this March."

The Hairitage new launches will be available at Walmart & on Walmart.com, starting March 1st, 2025, all for $8.97 each.

About Hairitage
Founded in 2020 by Mindy McKnight, the #1 mom and one of the top 25 women on YouTube with over 5.6 million followers, Hairitage is an innovative haircare and body care brand offering consumers clean, high performing and efficacious formulas that address the diverse needs of today's families.

www.hairitagebymindy.com
@hairitagebymindy

About Maesa
Maesa is the leading disruptor in beauty and personal care, transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. We believe beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, manufacturing, and marketing capabilities, we deliver new, better and different products with an unsurpassed speed to market. Maesa works with mass, drug, and specialty retailers to cultivate both private label and exclusive brands, including Kristin Ess Hair, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe by Ashley Tisdale, Flower Beauty by Drew Barrymore, TPH by Taraji P. Henson, itk Skincare by Brooklyn & Bailey McKnight, Mix:Bar, and Koze Place. For more information, visit www.maesa.com.

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SOURCE Hairitage